IMPROVEMENT
As you know, services are made up of a journey over time. This means that you will need to stay flexible and continue to iterate your service with the changing needs of people.
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Part of any great service is the ability to stay tunable and responsive, evolve with the needs and expectations of customers and the capabilities of your team so that your moments reflect your organisation. You must continuously prototype and iterate, not only how your service works but how it feels.
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The best and hardest thing about designing service is that your work is never done. By definition it’s all about your relationships and interactions with people over time, which can change literally from minute to minute, person to person.
Plan what's next...
Now it’s time to think about the future and how you will build on the foundation that you’ve established in the prior stages. Remember, services need to evolve and grow over time. How will you iterate on what you’ve already done?
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To help you plan for the future of your service, think about:
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Who are you designing for? This could be a specific customer persona, a general customer persona, or employees.
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As an initial guess, what about your service isn’t working or could be improved? Why?
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Who are the stakeholders who make up the service?
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What will you accomplish in the next 30 days, three months, or over the next year?
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REMEMBER: Services are constantly evolving to better meet the needs of customers and employees. As such, your work is just beginning!
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Take a moment to reflect on what you’ve learned and think about how you will apply your learnings to either iterate on what you’ve already done or to improve another service you work on.
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Why not read Storytelling – Develop Blueprint >