

HOW CAN I HELP?
Solo or team player
Whatever stage your team are at, I can facilitate them towards a more user focused mindset, by helping them to discover the problems to solve, building empathy with the people they are designing for and getting consensus between team members.
I can design, conduct and report on research, ideation and usability sessions, develop rapid prototype solutions and communicate your vision the right way to the right audience.
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If your project does not have an allocated team, I can still apply the process. Get in touch to see how I can help.
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I can help to:
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Steer your organisation's mindset & culture towards a more
human-centered focus
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Discover & understand the problems to solve by better understanding the people you are solving for
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Build empathy, consensus, alignment & focus in your teams around
the problems to solve
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Design solutions that really solve human needs, make their lives better & build trust in your brand
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Design viable, feasible & desirable experiences that delight your customers & increase revenue
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Develop & grow by diversifying your core business & sales models
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Set up & report on analytics (Google / Hotjar)
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Create customer journey maps & service blue prints​ to help you focus on what, where & why to improve your products & services
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Plan, design, conduct & report on research (choosing the right method to achieve your research goals)
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Create evidence-based personas
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Craft insights for innovation
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Create & communicate your vision through storytelling
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Plan, design, conduct & report on ideation workshops (physical / remote participants)
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Converge and move forward
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Develop rapid low-cost prototypes
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Plan, design, conduct & report back on usability studies
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Fail fast, learn fast & improve fast
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Implement UX and UI design (user flows, journey maps, wire frames, information hierarchy, interaction design, usability studies & visual UI)
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Build high fidelity prototypes
Workshops
I can design and facilitate workshops for any stage of the design thinking or human centred service design process. Working with teams to understand their goals, I can put together the right methods and activities to make sure they achieve them.
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I am also happy to work with teams to help them design and lead their own workshops.

– Source: Rapid prototyping, part of a co-design workshop for Oxford University Press ALStarr75

– Source: Ice breaker graffiti wall using Google Jamboard ALStarr75

– Source: Remote ideation brainstorm workshop using Google Jamboard ALStarr75
Training
I offer training in design thinking, human centred service design
and storytelling to individuals or groups.
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Training is flexible and can be worked around your requirements.
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Training is very hands on and activities can be done either individually or in teams.
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Train as you go, I can train teams as they work through real projects.
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Training for individual modules (1 Day training / 5 days to complete associated activities and projects .
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Design Thinking 101 (8 weeks)
Each module starts with a days training. Participants then have a week to complete associated activities and projects in their own time.
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Contextual Observation
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Identify Extreme Users
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Effective Interviews
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Empathy Experiments
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Insights for Design
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Art of Ideation
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Rapid Prototyping
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Iteration & Continuous Improvement​
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Human Centred Service Design (4 weeks)
Each module starts with a days training. Participants then have a week to complete associated activities and projects in their own time.
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Customer Journey Mapping
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Storyboarding
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Creating Service Blueprints
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Iterate & Improve
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Storytelling (4 weeks)
Each module starts with a days training. Participants then have a week to complete associated activities and projects in their own time.
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Developing Story Blueprints
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Creating Story Prototypes
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Designing for Impact
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Identify Audience and Share your Story
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Unlocking Creativity (2 Full Days)
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Learning from Failure
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Finding Inspiration
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Creative Block - Get Unstuck